Do you know that…
Latinos consume more television hours than any other group?
In 2013 Latinos were 32% of the Fast & Furious 6 audience?
The 2010 Census puts the U.S. Latino population at over 52 million. That’s equivalent to 1 in 6 Americans, with an annual consumer power of $1.2 trillion. That makes the U.S. Latino economy “larger than the entire economies of all but 13 countries in the world,” (2012 Selig Multicultural Economy Report), among the thirteen, Argentina, Venezuela, Colombia, Poland and Australia. For Hollywood this translates into an estimated revenue stream of $1 billion at the boxoffice spent annually by the #1 film going audience (per capita) in the U.S. Latinos – as cited in the 2011 Motion Picture Association of America Theatrical Markets study. According to a 2012 Nielsen study, Latino usage rates of television, smart phones, social networking, online video and other forms of entertainment make Latinos one of today’s most engaged and dynamic targets. It is no wonder U.S. Latinos wield significant influence on the media landscape, at the box office, shaping programming content, dedicated channels and vehicle offerings. The Latino Premiere Club will focus on harnessing the consumerism of the American Latino by presenting a “first look” at new film releases and television programming and letting this most coveted media consuming audience vote their pocketbook.
“Latinos make up 16% of the U.S. population, but more than a quarter of the movie-going audience. I often say that movies matter to America. Well, when it comes to our rapidly growing Latino population, movies are very important. And the Latino community is one of the most important [ones] to theater owners.”
-Chris Dodd, Chairman/CEO,
Motion Picture Association at CinemaCon 2012